With 7+ years of experience, including 4+ years solving complex UX challenges across supply chain SaaS, streaming tools, and HR platforms
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Loco StrategyReskin
Owned design-system consistency across a 6-designer team rebuilding three surfaces in one month. Semantic tokens meant the whole app re-skinned in a single night once branding finalized.
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A warehouse management system to monitor stock levels, move items between locations, and track fulfilment from a single dashboard.
Read moreIRL 0→1
A mobile-first, vertical watch experience for live gaming and creator streams, designed for one-handed use and fast switching between shows.
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Since transitioning from UI design to product design, I've focused on building products that help businesses grow while creating experiences people genuinely enjoy using. I began my career as a visual designer, but curiosity about the why behind design decisions gradually shaped my approach to product thinking.
Over the years, I've adapted to diverse organisational cultures and collaborated with cross-functional teams to solve complex product challenges. My experience spans B2B SaaS and B2C products across logistics, live streaming, and e-commerce, where I've balanced user needs with business goals to create scalable, impactful solutions.
Outside of work, I find joy in simple things like spending time in nature, noticing thoughtful systems and appreciating everyday beauty. I believe that the best products are built in environments where people feel trusted, supported, and inspired because a healthy culture doesn't just improve the quality of work, it makes the work itself more meaningful.
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